Meet the Creators Turning TikTok Fame Into Record Deals

In 2020, the shortest route to a major label deal was undoubtedly TikTok. Thanks to the app’s music-centric platform and algorithm, its stars have come to define an “overnight success” — a term that was once used to deride a career boost, but is now simply a fact. In the last year, breakout artists like […]
Variety

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