U.S. Networks Are Looking Overseas to Fill Thin Schedules During the Pandemic. Here’s Why It’s Paying Off

At the beginning of the COVID-19 pandemic, broadcasters, cablers and even streamers found themselves in a mad dash for content, as their original productions toppled like a pile of dominos. “It was like a fire sale when we all started shutting down back in March and April,” says Val Boreland, head of program planning for […]

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